Thursday, 21 January 2016

IIP Diaries @ Yves Saint Laurent Beauté : Kiss with Love

By Gabriel Liang Jia Hao, DCRSM Student

Hey shopaholics! Being “paparazzi ready” is a necessity these days. With current social media tools such as Instagram and Facebook, it has become a need to document our looks for the public and no look is complete without a pop of colour on your face.

As for my internship, I am honoured to be representing one of the edgiest, subversive Parisian couture brand, Yves Saint Laurent Beauté as a makeup artist intern. Our makeup is inspired by Lloyd Simmonds, the Creative Director of Yves Saint Laurent Beauté which features our iconic products to die for such as Mascara Volume Effet Faux Cils, Rouge Pur Couture and our best seller, Touche Éclat highlighting pen.

What caught my attention was the preview of YSL Beaute's Holiday Collection on Oct 15 where 12 lucky Female magazine readers were invited for a preview before the actual launch of the product.

These are the actual YSL Beaute’s Kiss & Love collection which includes a makeup palette (shaped like a smartphone), 4 lipsticks of our iconic shades which has a lip shape engraved on it as well as 2 limited edition nail polish shades and our iconic Touché Éclat, all covered in a “lip imprint” motif.
Female’s associate beauty editor Moh Shuying (right) shares her love for the Kiss & Love makeup palette not only due to its trendy and chic packaging, but most importantly, its travel –friendly and it the shades are pretty versatile and wearable for all occasions.
Our latest Encre De Peau Fusion Ink foundation, the hugely hyped Holy Grail foundation is the iPhone equivalent of the makeup industry, holding a 12,000 pre-sale waiting list at London’s Selfridges makes it the makeup of legend.
On the day of the official launch, before we even officially open the store at 10 in the morning, there were already customers outside the store waiting to purchase the limited edition Kiss and Love range.
Within 2 days, the Kiss and Love edition were sold out. Of course, disappointed fans left with regrets for not arriving earlier as reservations of limited edition products are not allowed.
Other than this launch, being in YSL as an intern has been a fruitful experience for me as I get to meet people from all walks of life and of course, taking my makeup skills to the next level.
Just remember, no amount of makeup can mask an ugly heart!
YSL Beaute makeup artist Marsha (right) demonstrated on using the Kiss and Love makeup pallete to create a perfect look. But of course, no look is achievable without a perfect canvas. Marsha is holding our latest Encre De Peau Fusion Ink foundation.

 

 

 

 

 

 


No comments:

Post a Comment